The US subsidiary of Korean consumer electronics firm Samsung has been named as an official patron of the PGA of America golf organisation.
The three-year agreement spans showpiece events the PGA Championship and Ryder Cup through to 2016, with Samsung working to bolster the multi-platform options available to golf fans.
Samsung and the PGA are set to collaborate on multi-screen, second-screen and interactive experiences. The initial focus will be on the PGA Championship and Ryder Cup for fans at home, on the go and attending the competitions.
The enhanced second-screen coverage will be available across Samsung's line of Smart TVs, large display monitors, PCs, connected cameras, smartphones, tablets and wearable computers. Additionally, Samsung's mobile products will be used as the PGA's official scoring system for the PGA Championship and 2016 Ryder Cup.