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Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.

Luxury watch brand Omega fended off a competing bid from rival watchmaker Rolex to extend its Official Timekeeper deal with the PGA of America for eight years. Omega paid between $5m (€3.8m

Carmaker Mercedes-Benz, watchmaker Rolex and IT company IBM are the most prolific sponsors among the brands that sponsor golf’s four major tournaments. Each has a deal with more than one Major. The 21 main sponsorship positions across the four tournaments are taken up by 16 different brands.

GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…

German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup

Banking and financial services company Regions Bank has agreed to extend its title sponsorship of the Tradition PGA Tour Champions golf event in the US.

Financial services company Charles Schwab has renewed a long-running partnership with golf’s PGA Tour by striking a record 20-year deal.

US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.