Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.
Carmaker Mercedes-Benz, watchmaker Rolex and IT company IBM are the most prolific sponsors among the brands that sponsor golf’s four major tournaments. Each has a deal with more than one Major. The 21 main sponsorship positions across the four tournaments are taken up by 16 different brands.
Financial services company Charles Schwab has renewed a long-running partnership with golf’s PGA Tour by striking a record 20-year deal.
US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.