Mutual life insurance company Penn Mutual has agreed a deal to become the title sponsor of the Collegiate Rugby Championship, the largest rugby sevens collegiate competition in the US.
The deal will run for three years, from 2015 until 2017.
Under the agreement, the event will now be known as the Penn Mutual Collegiate Rugby Championship.
Penn Mutual has also agreed to become the title sponsor for the Varsity Cup, the national collegiate championship of the 15-a-side rugby union format. The event will be known as the Penn Mutual Varsity Cup.
In addition to title sponsorship, Penn Mutual will also benefit from branding at the event as well as online and digital marketing and various local and national promotions throughout both events.
Jonathan First, president of United World Sports, owner and operator of both events, said: “This sponsorship establishes rugby, which is now the fastest growing sport in America, as a powerful corporate marketing and branding tool – one with the same cache of soccer, appealing to an American market comprised, in part, of business leaders and decision makers