Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.
Under an enhanced deal, Pata will serve as the main sponsor of round eight of this year’s WSBK series.
The event, which will be known as the Pata Riviera di Rimini Round, will take place at the Misano World Circuit Marco Simoncelli in Italy from June 19-21.
In addition to serving as the main sponsor, Pata will benefit from branding placement around the Italian circuit.
The deal comes after Pata last month signed an expanded deal to include prominent branding exposure during each WSBK race weekend.