Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands.
Basic-Fit becomes the fourth partner of the eDivisie, joining Fox Sports, KPN and Radio 538.
The eDivisie sees representatives from the 18 Eredivisie clubs compete in Fifa 19’s Ultimate Team game mode.
The deal officially started this week as the second half of the season got underway.