Overwatch League (OWL)

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American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.

Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop

Activision Blizzard's Overwatch League has signed a reported three-year deal for Coca-Cola to become the esports competition's Official Non-Alcoholic Beverage partner.