Online automotive spare parts retailer Oscaro.com has enhanced its partnership with motor racing series the World Touring Car Championship by striking a new two-year deal with its organisers.
Oscaro.com has been named an official series partner for the 2016 and 2017 WTCC seasons. The retailer was a presenting partner of the series’ Race of Portugal event in July, where it launched its Repair Time promotion.
Repair Time is the 15-minute period between the two WTCC races that teams have available to work on their cars in the pit lane and Oscaro.com’s display boards used during this short window proved popular with supporters and TV viewers.
The Oscaro.com-branded displays featured removable plates including various mechanical symbols that illustrated parts that were being changed during pit stops.
Oscaro.com will receive trackside branding, on-air sponsorship on pan-regional broadcaster Eurosport, digital activation and hospitality opportunities as part of the new agreement.
“The WTCC is about real cars, the same cars whose parts we sell online to our customers,” Pierre-Noël Luiggi, chief executive of Oscaro.com, said. “It will be a promising year both for Oscaro and the WTCC in 2016 with innovations and new features.”
François Ribeiro, head of Eurosport Events, the WTCC’s promoter, added: “Oscaro.com is a young, ambitious and very fast-growing company in a very competitive sector. We proved to them how efficient and creative the 360-degree communication platform provided by Eurosport Events and the WTCC can be.”