French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.
Under the deal, Orange will become the sixth and final National Supporter of the tournament, alongside Credit Agricole, SNCF, Proman, Arkema and EDF.
As a National Supporter, Orange will get brand exposure before and during the tournament, access to ticketing and hospitality benefits, and access to co-branded digital content from Fifa.
The Fifa Women’s World Cup – now approaching its eighth edition – will take place from June 7 to July 7 in nine host cities in France.
Following France’s victory at the 2018 men’s World Cup in Russia, this year’s women’s World Cup is expected to draw more interest than ever in France.
As a Major Partner of the French Football Federation since May last year, Orange has already worked with French women’s football stars such as Gaëtane Thiney and Amandine Henry.
Orange is currently one year into a four-year deal with the FFF.