Nice keeps cool with new shirt sponsor

Air conditioning appliances manufacturer Airton has signed a shirt sponsorship deal with French Ligue 1 football club OGC Nice.

As part of the agreement, which runs until the end of the 2016-17 season, Airton’s branding will feature on the sleeves of Nice’s jerseys.

Airton, which is based in Nice, will also receive LED advertising exposure at Nice’s Allianz Riviera home stadium, while its branding will feature in the background of club press conferences and interviews.

Nice has enjoyed a strong start to the season and currently sits top of the Ligue 1 table after 14 games.