US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.
New York Life will benefit from in-game signage during Brooklyn Nets fixtures at the venue, which opened in September 2012 and is also due to welcome NHL ice hockey team New York Islanders as a tenant from 2015.
Additionally, New York Life takes the presenting sponsorship for the Nets’ community initiative ‘Life Lessons with the Brooklyn Nets’ and will be featured on the team’s social media platforms.
As part of its integrated marketing agreement with the venue, New York Life will receive extensive in-arena branding at Barclays Center properties such as Brooklyn Hoops college basketball events.
Barclays Center and New York Life will also engage with fans through social media collaborations.