Coffee brand Nespresso has renewed its sponsorship deal with sailing outfit Team New Zealand.
Nespresso will support the team’s efforts during the 35th America’s Cup, which takes place in Bermuda in June, and will receive on-boat branding.
Nespresso sponsored the Auckland-based team during the most recent America’s Cup in 2013 in San Francisco, where it also served as the official coffee of the event.
Grant Dalton, chief executive of Team New Zealand, said: “It means a lot each time one of our valued sponsors wants to return to be part of our team and we value associations with premium international brands like Nespresso, where continuous innovation and commitment to success are a core part of the culture.”
Team New Zealand, title sponsored by the Emirates airline, is one of the major players in the America’s Cup and picked up back-to-back titles in 1995 and 2000.