Spanish electric utility company Endesa has agreed a long-term deal with the North American NBA basketball league.
Endesa will now serve as the official energy partner of the NBA in Spain.
The company will promote digital content through the league’s Spanish-facing platforms, as well as manage ticket promotions for NBA games in the US and in Europe.
In addition, Endesa will sponsor various NBA events, the details of which will be revealed at a later date.
Endesa already has a strong affiliation with basketball, serving as title sponsor of Spain’s Liga ACB top-tier club competition.