The Nascar North American stock-car racing series has extended its partnership with the Mars Chocolate North America arm of food company Mars.
The renewed agreement will run through to 2019.
Mars will continue to serve as the official chocolate of Nascar, while the company will celebrate the 75th anniversary of its M&M’s brand by staging special events during Richmond International Raceway’s inaugural Fan Appreciation Weekend.
The company will also work with Nascar on a range of other activities featuring a number of its other confectionary brands such as Snickers and Skittles, as well as pet food product Pedigree.
Steve Phelps, executive vice-president and chief global sales and marketing officer for Nascar, said: “Mars Chocolate has delivered creative and engaging activation that our brand-loyal fans have embraced throughout the past 15 years.”