Honda Racing Corporation has agreed a sponsorship deal with youth fashion brand Pull&Bear for its factory Honda MotoGP motorcycling team.
The two-year deal covers the 2017 and 2018 MotoGP seasons.
Under the agreement, Pull&Bear’s branding will feature on the race suits and clothing worn by riders Marc Márquez and Dani Pedrosa, as well as on the uniforms of the Honda team and staff.
The partnership also includes the Trial Repsol Honda team and its three riders – Toni Bou, Takahisa Fujinami and Jaime Busto.
Pull&Bear recently announced an endorsement deal with Márquez, the defending MotoGP champion and three-time world title-winner. The two-year agreement will see the Spaniard design his first fashion collection, which will be released in the spring.
Honda has been a dominant force in MotoGP in recent years, winning five of the last six constructors’ championships.