NBA basketball franchise the Minnesota Timberwolves and women’s WNBA team the Minnesota Lynx have signed a multi-year partnership with meat snacks manufacturer Jack Link’s.
Jack Link’s becomes the official jerky of the Minnesota Timberwolves and Lynx, starting from the NBA franchise’s 2016-17 season. The partnership includes an extensive presence on skyways surrounding the Target Center arena beginning in late 2017.
The brand will also be featured on signage, in social media, in-arena and at community relations events.
Timberwolves and Lynx chief revenue officer, Ryan Tanke, said: “Jack Link’s is a great company in our local market that has a lot of fun with their brand, and we look forward to the creative ways in which we will be able to integrate them into our teams and arena.”