Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.
Under the deal, the terms for which were not disclosed, Weatherproof will benefit from a visible presence throughout the BMO Harris Bradley Center at all Bucks home games.
The team’s t-shirt gatling gun, which fires Bucks shirts into the crowd during games, will now feature branded apparel from Weatherproof’s cold-weather line 32°, including thermal base-layer shirts, down vests and down jackets.
Additionally, Weatherproof will be represented on team broadcasts.
The Bucks play New York Knicks at NBA Global Games London 2015 tomorrow (Thursday).