Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.
Under the terms of the deal, Rodania will become Marseille’s official watch, will sponsor the countdown timer and receive widespread brand visibility at the Stade Vélodrome, which is currently undergoing major redevelopment ahead of France’s hosting of Uefa Euro 2016.
Rodania will also be able to exhibit its products in the VIP area of Marseille’s home stadium.
Marseille is currently sixth in Ligue 1, seven points behind fourth-placed St Etienne in the final European qualifying position.