English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
As part of the deal, Maui Jim will supply the United first team, academy and women’s teams with glasses from their sun and optical ranges.
Maui Jim eyewear will also be available to fans at the Old Trafford Megastore from February 26, while a co-branded eyewear collection designed with fans in mind will launch later in the year.
Richard Arnold, United’s group managing director, said the partnership “demonstrates the club’s ability to attract the world’s most premium brands”.