English Premier League football club Manchester United has agreed a partnership with South Korean footwear brand Sbenu.
Terms of the deal were not disclosed, but Sbenu will become the club’s official casual footwear partner in the country.
United’s group managing director, Richard Arnold, said: “Having recently opened its 100th store and soon to be opening its 100th franchise we are confident these products will be attractive to our 15 million South Korean fans.”