English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.
The partnership establishes Nexon as the United’s first social football gaming partner in Korea, where the club claims it has 15 million followers.
Nexon will oversee a Korean version of the EA Sports Fifa Online 3 game, complete with Manchester United branding and gameplay.
Former United players including Sir Bobby Charlton, Dennis Law, Bryan Robson, Andy Cole and South Korea international Park Ji-sung will also feature as additional elements within the game.
Manchester United’s group managing director Richard Arnold said: “Korea is an extremely important country for Manchester United and we are pleased to be teaming up with Nexon to bring our Korean fans closer the club they so passionately support. Nexon’s expertise in creating innovative and exciting game content makes them the ideal partner for Manchester United and we look forward to sharing with fans the latest in gaming technology.”