English Premier League football club Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner.
Under the two-year agreement, 188Bet will use City’s crest and player imagery throughout its key regions and markets.
Earlier in the summer, City launched 10 foreign language editions of its official website and 188Bet will enjoy a strong presence on the Malay, Thai, Chinese and Indonesian versions.
During the close season, Manchester City has actively sought to bolster its presence in the Asian market and struck deals with car manufacturer Daihatsu, car battery supplier GS Battery and soft drinks brand est Cola.