Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.
T.M Lewin becomes City’s official formalwear partner under a two-year agreement, while QNet is the club’s official direct selling partner for the next three years.
City players Sergio Aguero, Fernando, Jesus Navas and Gael Clichy feature in an advertising campaign to launch the T.M. Lewin deal, under which the tailor will provide official team suits, shirts and ties to the playing squad.
T.M Lewin’s high-profile portfolio across British sport also includes the England men’s and women’s cricket teams, the Welsh Rugby Union and the Irish Football Association.
QNet will have access to a series of Manchester City experiences, such as meet and greets with players that will be used as incentives for both staff and customers, while plans are in place for coaching clinics and grassroots football training opportunities in Asia.
Manchester City joins the Marussia Formula One motor racing team as a major sporting partner of QNet, which operates 25 offices across Europe, Africa, Asia and the Middle East. The financial terms of both deals were not disclosed.