Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.
As the official Champagne of the America’s Cup, Mumm will have a presence at all related events. The deal covers the America’s Cup World Series in 2019-20, the Prada Cup throughout 2021, and the America’s Cup Match itself in Auckland, New Zealand.
Maison Mumm has supported more than 40 major sailing events since the 1970s and sponsored the 25th edition of America’s Cup back in 1983.
The 36th America’s Cup will see Emirates Team New Zealand seek to defend the title it won in 2017.