Gaming group Berlin Lotto has secured a commercial partnership with Hertha Berlin ahead of the German football club’s return to the 1.Bundesliga top division for the 2013-14 season.
The agreement was brokered by the Sportfive agency and will run for three seasons, until the end of the 2015-16 season.
Berlin Lotto will enjoy television and in-stadium advertising at Hertha’s Olympic Stadium home, along with a visible presence within the club’s marketing and PR activities.
Earlier in the summer, Hertha added insurance company Direct Line and energy comparison website Verivox to its portfolio of commercial partners, courtesy of respective two and one-year deals, before this week agreeing a three-year extension to its tie-up with car manufacturer Audi.