LIV Golf president: ‘We need to commercialize the product’

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing the product.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here