LIV Golf
South Australia tourism body leverages LIV Golf event to boost visitor numbers
SportBusiness Sponsorship examines how the South Australian Tourism Commission leveraged a sponsorship deal with LIV Golf to make South Australia a destination of choice for international and domestic visitors.
Ryder Cup sponsorship programme proves immune to LIV
Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
LIV Golf to offer live in-play betting with Simplebet deal
Saudi-backed team series LIV Golf has unveiled micro-betting products provider Simplebet as its official sports betting innovation partner
Andalucía authority names LIV Golf event, as PIF eyes title opportunity
Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
OKX badges LIV’s Majesticks GC in global sponsor deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
EasyPost seeks first-mover status with ‘disruptive’ LIV Golf deal
Shipping logistics, e-commerce and software company EasyPost moved quickly to became LIV Golf’s first ever Global Partner in order to maximise the impact of its sponsorship with the breakaway golf organisation. Matthew Glendinning reports.
Resorts World Sentosa becomes LIV Golf Singapore ‘presenting partner’
LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
LIV Golf sponsorship pitch leads on broadcast deal and league concept
LIV Golf is pitching its sponsorship proposition to agencies with a focus on its CW Network deal and new league concept.
LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
LIV Golf president: ‘We need to commercialize the product’
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Roshn named presenting partner of LIV Golf Invitational Jeddah
Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
LIV Golf planning three-tier sponsorship offering but agencies remain sceptical
Breakaway tour entertained brand prospects at its events this summer
Sponsorship portfolio split into three tiers
Packages priced down in year one while event builds audiences
Bridgestone drops DeChambeau ahead of Open Championship
American golfer Bryson DeChambeau has lost a contract with sports equipment company Bridgestone Golf ahead of this week's Open Championship in Scotland, following his move to the Saudi-backed LIV Golf…
Mastercard pauses Poulter, McDowell endorsement deals
American multinational financial services corporation Mastercard has paused its partnerships with European golfers Ian Poulter and Graeme McDowell following their move to the Saudi-backed LIV Golf series
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property