German lubricants manufacturer Liqui Moly has been unveiled as the first-ever title sponsor of the finals of the men’s EHF Cup club competition, which is organised by the European Handball Federation.
This year’s EHF Cup Finals event, which will take place on May 20-21 at the EWS Arena in Göppingen, Germany, will officially be titled the Liqui Moly EHF Cup Finals. The company has been incorporated into a new official logo for the event.
Liqui Moly will receive TV-visible brand exposure through on-court and perimeter advertising, as well as on-site promotional activities. The company will also benefit from VIP hospitality packages throughout the event.
David Szlezak, managing director of EHF Marketing, said: The involvement of a major international brand such as Liqui Moly in one of the EHF’s top events highlights the attractiveness of our top club competitions on the German market as well as the positive development of the EHF Cup Finals since its introduction in 2013.”