Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030

(Giuseppe Cottini/Getty Images)
(Giuseppe Cottini/Getty Images)

Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for the league and its teams.

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