Swiss cheese producer Le Gruyère AOP has enhanced its partnership with the International Ski Federation’s (FIS) Tour de Ski cross-country skiing event.
Terms of the deal were not disclosed, but it was confirmed that Le Gruyère will serve as the performance partner of the Tour de Ski until at least the end of the 2017-18 season.
Le Gruyère will be integrated into the Tour de Ski logo and company branding will also appear on various surfaces across the event.
The 2017-18 Tour de Ski will take place from December 30 to January 7 across three locations. The event begins in Lenzerheide in Switzerland before travelling to Oberstdorf in Germany and then Val di Fiemme in Italy.