America’s Cup Event Authority
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.
Italian fashion house Prada has agreed a deal to become the new main sponsor of the America’s Cup sailing event.
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.