LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with power tool manufacturer Stihl.
The length of the deal, which names Stihl as an official sponsor of LaLiga, was not disclosed.
The signing of the partnership comes ahead of ‘El Clásico’, the clash between LaLiga rivals Barcelona and Real Madrid on Saturday.
“LaLiga joins forces with an international market leader and does so during what is a very symbolic week, the week of ‘El Clásico’, the most-watched sporting event in the world,” Adolfo Bara, LaLiga’s managing director of sales, marketing and sponsorship, said. “It also does so at a key moment, midway through LaLiga’s international expansion process.”