Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.
KitchenAid will also continue as the official home appliance brand of the PGA of America under the terms of the deal.
It will enjoy an expanded branding presence at the Senior PGA Championship, including on-course activations, television commercial broadcast spots, integration into the telecast and an online presence with PGA.com
The 75th Senior PGA Championship takes place at Harbor Shores in Benton Harbor, Southwest Michigan on May 22-25, 2014. The course will also stage the 2016 and 2018 editions with hosts for 2015 and 2017 yet to be announced.