Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
King’s Hawaiian kicked off the partnership by serving as the presenting sponsor of Saturday’s Grill with the Falcons event – an annual function at the Mall of Georgia featuring a tailgate competition, food giveaways and meets and greets with Falcons' players and cheerleaders.
Additionally, King's Hawaiian will sponsor a sweepstake in Atlanta and its surrounding area between August 17 and September 13, where entrants will have the chance to win a trip to Glendale, Arizona for the 2015 NFL Pro Bowl.
A week later on February 1, 2015, Arizona will host Super Bowl XLIX at University of Phoenix Stadium.