UK-based sportswear brand Castore has entered the Italian football market after signing a multi-year deal with Serie B club Genoa

Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor. As well as front-of-shirt brand exposure, MG.K

Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa. Under the deal, the Kappa brand will be worn by all Genoa’s teams.

Italian brewing company Peroni has furthered its Serie A partnership portfolio by agreeing deals with city rivals Genoa and Sampdoria