Sports Betting
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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UK white paper on gambling frees sport to create sponsorship code of conduct
The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport.
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Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.
Inter Milan signs up LeoVegas.News as DigitalBits payment doubts persist
Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas.
The three-year deal makes LeoVegas
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
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Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Premier League clubs consider gambling options, as French body seeks ‘clear rules’
The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
RB Leipzig adds 888sport as betting operator seeks German expansion
German football club RB Leipzig has signed up gambling platform 888sport as a sponsor
Huddersfield Town signs BK8 as global betting sponsor
Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor
Kings Park Stadium naming rights acquired by Hollywoodbets
The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.
Tottenham secure extension to regional deal with Fun88
English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88
188Bet signs regional deals with Liverpool and Bayern Munich
European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Jets and Ravens continue NFL sports betting sponsorship drive
National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio
MGM makes fourth major US sports league play with MLS deal
MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.
The deal is understood to be worth between $2m (€1.8
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
BetVictor returns to the snooker table with English Open deal
Online gaming company BetVictor has returned to snooker sponsorship by signing on as title sponsor of the English Open tournament
NHL could raise $216m from legalised sports betting market
The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.
British Masters golf signs up betting and currency sponsors
This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs.
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