Sports Betting

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas

The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC

Sports betting operator has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.

The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government

German football club RB Leipzig has signed up gambling platform 888sport as a sponsor

Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor

The naming rights to South Africa’s Kings Park Stadium have been acquired by gambling brand Hollywoodbets.  

English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio

MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer. The deal is understood to be worth between $2m (€1.8

Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball

Online gaming company BetVictor has returned to snooker sponsorship by signing on as title sponsor of the English Open tournament

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.

This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs. U

NHL ice hockey team the Las Vegas Golden Knights have signed a multi-year partnership with William Hill US, becoming the first franchise from the four major leagues to agree a deal with a sportsbook operator