The Ironman US triathlon series has teamed up with network and communications provider EarthLink.
EarthLink will become the series’ official technology partner. The exact length of the multi-year partnership was not disclosed.
As part of the deal, Ironman will use EarthLink’s service to improve its race-day experience for competitors and spectators.
The company will also oversee improvements of Ironman’s athlete tracking, event communications and data security.
Joseph Eazor, president and chief executive at EarthLink, said: “Through this partnership, EarthLink will help Ironman boost its race experience with technologies that make the experience even more interactive, secure, and connected.”