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Infront to continue marketing FIL’s sponsorship rights

The International Luge Federation (FIL) has agreed a four-year extension to its commercial rights partnership with the Infront Sports & Media agency.

The long-term association between the FIL and Infront has now been extended through to the 2021-22 season under the terms of the new contract.

On behalf of the FIL, Infront markets a main sponsorship package with extensive advertising rights around the artificial ice tracks.

It guarantees the main sponsor, currently German automotive manufacturer BMW, a presence at all FIL World Cup events across the season, the respective European and World Championships as well as involvement as the presenting partner of the team relay.

BMW signed a multi-year deal with the FIL in January 2014.