Indian tyre brands signal global ambitions with Leverkusen, ECB deals

(Dean Mouhtaropoulos/Getty Images)
(Dean Mouhtaropoulos/Getty Images)

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales Cricket Board (ECB’s) 100-ball competition, respectively. 

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here