![(Dean Mouhtaropoulos/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2024/07/Xabi-Alonso-Bayer-Leverkusen-GettyImages-2155413817-1.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales Cricket Board (ECB’s) 100-ball competition, respectively.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here