ICC issues RFP for key data insights into sponsorship value of major events

(Robert Cianflone/Getty Images)
(Robert Cianflone/Getty Images)

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand exposure valuation research services.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here