British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.
Under the terms of the new agreement, effective from January 2014, Highland Spring will continue as an LTA official partner, along with remaining a gold partner and the official water to the ATP World Tour Finals at the 02 Arena for 2014 and 2015 – the two remaining years on the London venue’s contract for the event.
Highland Spring will also further its commitment to junior tennis by sponsoring the LTA Mini Tennis initiative, via on-pack promotions and through investment into April 2014’s National Mini Tennis Month.
The first brand to join the LTA’s revamped commercial programme in 2008, Highland Spring sits alongside banking group BNP Paribas in its second tier of official sponsors, below the stand-alone lead partner, financial services company Aegon.