Australian electronics and homeware retailer Harvey Norman has secured the naming rights to the A-League’s Friday Night Football programme for the next three years.
Harvey Norman is set to collaborate with electronics firm LG to activate various elements of the partnership.
The deal with Harvey Norman and LG is the first struck by the A-League in relation to its deal with broadcasters Fox Sports and SBS to air its Friday night matches.
The first game of the A-League’s 27-match Friday schedule for this season takes place on October 11 when Alessandro Del Piero’s Sydney FC hosts Newcastle Jets.