English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.
Lycamobile continues as the club’s official mobile partner and will benefit from utilising West Ham’s advertising, branding, signage and hospitality rights.
Additionally, West Ham fans will be able to take advantage of Lycamobile’s range of telecommunications, financial, entertainment and travel products.
The terms of what the club described as a “lucrative” deal were undisclosed.
West Ham’s vice-chairman Karren Brady said: “The agreement is another indicator of our growing global appeal, which will only increase further as our exciting move to the Olympic Stadium draws closer.”