Boxing and Muay Thai gloves provider Fairtex has entered a multi-year, global partnership with the Glory kickboxing series.
Fairtex will serve as the official glove provider to the series and outfit all Glory athletes on fight nights.
The firm will also benefit from branding placement throughout the Glory global network, including a presence on the series’ broadcast and digital platforms, as well as logo placement on marketing materials and at live events.
In addition, Fairtex will work with the series to create co-branded equipment for future retail sale.
Terms of the deal were not disclosed.