Financial services company Global Finanz has entered into a partnership with Formula One motor racing team Williams.
The partnership, financial terms of which were not disclosed, began with the weekend’s Spanish Grand Prix in Barcelona, where the Financial.org logo featured on the wing mirrors of Williams’ cars and around the team’s racetrack environment. Global Finanz will be granted the same exposure for the remainder of the 2016 season.
The company’s branding will also adorn the overalls of Williams’ two drivers, Felipe Massa and Valtteri Bottas, from the Canadian GP on June 10-12.
Williams’ deputy team principal and commercial director, Claire Williams, said: “We will be working together to use the global and high-profile nature of Formula One to raise the profile of their financial platform and ultimately help the website to continue its growth.”