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Galatasaray builds lucrative new shirt sponsorship deal

Turkish Super Lig football club Galatasaray has signed a new shirt sponsorship deal with construction group Nef, with the contract potentially worth up to TL52.5m (€15.7m/$17.3m).

The deal will run on a season-by-season basis and could stretch for up to three years. For the forthcoming 2016-17 season Nef has committed to pay a basic TL9.5m, with this figure increasing to TL10.5m and TL11m if the deal is extended into the following two campaigns. Performance-related bonuses will allow the agreement to potentially reach TL52.5m in total.

Galatasaray president Dursun Aydın Özbek said: “Galatasaray is the club with the most success in Turkey and is recognised throughout the world. Nef is one of the leading companies in the construction sector. We have to tie the two brands together. The objective of both institutions… is to become a world brand.”

The agreement announced today (Wednesday) comes after Galatasaray scrapped its previous shirt sponsorship deal with Dumankaya. Reports in April had said the Istanbul giant was considering such a move following allegations that the construction company provided financial support to a political movement that is considered to be a terrorist organisation by the government.

In October of last year, Dumankaya signed a three-season deal, from 2015-16 to 2017-18, to serve as Galatasaray’s main front-of-shirt sponsor. The agreement was set to be worth TL30m over the three-year term.