German handball Bundesliga club Fuchse Berlin has signed a two-year deal to make insurance company Axel Lange a premium partner.
Under the agreement, Axel Lange will enjoy a comprehensive advertising presence during Fuchse Berlin games at both professional and junior level.
The company will push its promotional slogan, “Keine Bange! Axel Lange” (Do not worry! Axel Lange) through the partnership, benefiting from branding space on Fuchse Berlin’s playing shorts.
Berlin-based Axel Lange was founded by its namesake in 1974, a former professional footballer who played as a goalkeeper for Tennis Borussia Berlin and FC St Pauli. His company is also a partner of Bundesliga football team Hertha BSC Berlin.