German supermarket chain Lidl has struck a deal to become a premium partner of Füchse Berlin, which competes in the country’s Bundesliga Handball top-tier club competition in the country.
The agreement will initially run for two years, beginning in February 2016.
Under the deal, Lidl branding will appear on the sleeves of Füchse Berlin playing jerseys.
Lidl will also benefit from branding placement on LED and static advertising boards inside the team’s Max-Schmeling-Halle home arena.