Tyre and car maintenance network BestDrive has agreed a sponsorship deal with French handball team Paris Saint-Germain.
The three-year agreement covers the 2016-17 to 2018-19 seasons and names BestDrive as a major partner of the team.
As part of the agreement, BestDrive’s logo will feature on the back of the team’s playing jerseys, while it will also receive exposure via LED advertising at Stade Pierre de Coubertin, PSG’s home arena.
In addition, BestDrive will be promoted across PSG’s social media channels.
PSG is the defending champion of the French National Handball League’s (LNH) top-tier Division 1 competition. It also finished third in the 2015-16 Champions League and PSG said BestDrive will seek to harness its growing European brand in the various different countries in which the company is established, specifically in Germany, Belgium, Spain, the Czech Republic and Sweden.