Car rental company Europcar has entered into a partnership with Italian Serie A football club Fiorentina.
The one-season deal will run for the duration of the 2016-17 campaign.
Europcar will benefit from a branding presence on LED pitchside boards inside the team’s Stadio Artemio Franchi home stadium and will collaborate with the club on a series of supporter initiatives.
Fiorentina is currently 12th in Serie A after a 0-0 draw with AC Milan on Sunday.