South Korean sportswear brand Fila has agreed a deal to sponsor the Cincinnati Masters tennis tournament.
Fila will serve as the official apparel and footwear provider of the event, which this year runs from August 12-20. The length of the deal was not disclosed.
Under the agreement, Fila will outfit more than 1,300 event volunteers, linespersons, ball persons, chairpersons and on-mic emcees. Fila will also be given the right to use the tournament logo to embellish branded clothing, which will be sold to fans during the event.
The Cincinnati Masters is one of only five tennis events in the world, outside of the grand slams, where the best men and women play during the same week at the same venue. The event is a Masters 1000 level tournament on the ATP World Tour where the top 40-plus men are automatically entered. On the women’s side, the event is a Premier 5 level, where seven of the top 10 WTA players are guaranteed to play.
Last year in 2016, Marin Cilic and Karolina Pliskova (pictured) , who are currently sponsored by Fila, were crowned champions.
Jon Epstein, president of Fila North America, said: “This new partnership exemplifies our continued commitment to the sport, as we expand our tennis efforts in the US. We are excited to provide a custom uniform collection in Cincinnati that will showcase our best in class apparel and footwear.”